We are happy to announce yet another successful close to a campaign on Betterific! Members of the site were asked to brainstorm innovative and creative ways to make the Wizards fan experience better by posting ideas on marketing, promotions, concessions, in-game entertainment and more. Betterific members had one week to post as many ideas as possible in order to be considered for a prize. At the end of the contest, the Wizards would consider all ideas that were submitted and select 5 winners who would receive tickets to a Wizards game. We had a lot of fun running the Wizards fan experience challenge on our site and here are the overall results:
136 ideas total were submitted
30% of the ideas were shared on facebook/twitter
Top themes: Vintage Bullets experience, in-game promotions on social media, new food items and concessions, technology integration, activating the fan base
The winners, who were chosen by the Wizards based on the overall creativity of their ideas, were: George Roche, Arthur Reinaltt, Rachel Sternstein, Jefferi, and Jammal Matthews. Below is a random sample of some of the ideas from our winners that were posted. (Please note that these ideas were not necessarily the ideas that were chosen by the Wizards for implementation.)
Tagged: basketball fans, best ideas, brands, collaboration, contest, contest winner, Contest Winners, crowdsourcing, Customer engagement, development, digital suggestion box, entrepreneurship, fan engagement, Fan Experience, feedback, ideas, innovation, innovative ideas, Market research, marketing ideas, NBA, original ideas, product development, sporting events, sports crowdsourcing, Washington Wizards
